Over 20 years ago, MIR pioneered the launching of one of the first operations simulcasting signals of thoroughbred horse races via satellite. At the time doubters had said that sun spots would make it difficult if not impossible to broadcast a consistent and reliable signal. MIR helped The Caliente Group into investing in a satellite distribution platform, resulting in broadcasting U.S. based racing content throughout Central and South America and even Western Europe.
Satellite distribution became MIR’s business cornerstone, having negotiated and signed agreements with the racing industry’s main and important associations such as Churchill Downs Inc., Monarch Content Management and the New York Racing Association among others.
Along with the audio-visual signal, MIR took the lead to use satellite technology to develop a central data and tote distribution system for its client, The Caliente Group. This strategy, developed in alliance with Autotote and later Scientific Games, created the capability for real time wagers on simulcast races, and the transmission of other key data streams. The enhanced capabilities enabled MIR and its client, The Caliente Group, to gain international status as an innovative, highly valued and dependable player in the business of simulcast racing.